SiteMinder, a leading technology company for the
hotel industry, has unveiled its annual list of channels that
brought the highest total booking revenue to hotels in Asia and
other top travel destinations around the world in 2018.

Varying
from direct hotel websites to a new host of third-party channels,
the diversity of the lists this year reflects a rise in consumer
choice that is forcing hotels to compete for business on more
booking channels than ever before.


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The increased diversity is indicative of a
booking landscape that has exploded in recent years and is showing
no signs of slowing. According to Euromonitor International,
global online hotel sales have surpassed US$264 billion to
represent over 170% growth in the last decade, including over 13%
on the past year alone.

“This year we found almost 20 instances of
booking channels making a first-time appearance in our list. So,
while the more popular brands continue to dominate, we are seeing
a broader range of players emerging. This trend reflects not only
the ever-growing list of options now available to travellers
booking their stay, but the subsequent need for hotels to be on
more booking channels than ever to keep up with today’s endless
paths-to-purchase,” said Mike Ford, SiteMinder’s Managing
Director.

Based on total gross revenue made for
SiteMinder’s hotel customers in Asia, the top 10 booking channels
in 2018 were:

1. Booking.com
2. Agoda
3. Expedia
4.
Hotelbeds (incl. GTA + Tourico)
5. Hotel websites (direct
bookings up from 7th in 2017)
6. Ctrip
7. Traveloka
8.
GDS
9. Goibibo
10. Flight Centre Travel Group

“While the growth of travel both into and within
Asia presents opportunity, the sheer volume also presents hotels
with the challenge of acquiring business from a changing mix of
potential guests,” said Glenn Andrews, Managing Director – Asia at
SiteMinder. “This marks the first time we have combined country
lists across the region into one, to reflect the growing influence
of the region’s most dominant players.”

SiteMinder’s platform processed over 87 million
online bookings in 2018 – a rate of 166 per minute. The bookings
totalled US$28.7 billion in revenue for its 30,000 hotel customers
globally.

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